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Curriculum

The Bachelor in Fashion and Luxury Retail Management is an undergraduate (three-year post-baccalaureate) program.
The curriculum is structured around theoretical courses as well as vocational experience in France or abroad. All courses are delivered in English.
Each course is worth three US credits equivalent to 6 ECTS credits unless otherwise specified.

Bachelor Luxe Amercian Business School

Bachelor Fashion and Luxury Retail Management

First year

Fall Semester (September to mid-December)

  • Critical Reading & Writing
  • History of Arts, Literature & Photography
  • Intercultural Studies
  • Made in Paris: Luxury Quality Management
  • Fashion & Textile Trends through the Ages
  • Language Course

Winter Semester (January): Sales Internship

Spring Semester (February to Mid-May)

  • Communications Techniques / Speech
  • Principles of Marketing
  • Principles of Financial Accounting
  • The Fashion Business Revolution
  • Global Trend in the Fashion Industry
  • Sales Techniques for Luxury Brands

Internship 3 months (Mid-May to September)

Sep

Second year

Fall Semester (September to mid-December)

  • Promotion and Event Management for Luxury Brands
  • Luxury Brand Management
  • Internal Audit
  • Luxury Cross Channel Marketing
  • Sourcing and Purchasing

Winter Semester (January): Intensive 2-week Workshop

Spring Semester (February to Mid-May)

  • Advanced Public Speaking
  • Organizational Behavior
  • Consumer Behavior
  • International Relations
  • Management for Luxury Services

Internship 3 months (Mid-May to September)

Sep

Third year

Fall Semester (September to mid-December)

  • Business Ethics
  • Entrepreneurship
  • Logistics & Supply Chain
  • Sponsorship & Event Marketing
  • Creating & Developing Luxury Brands
  • Company Case
  • Business Game

Winter Semester (January): Intensive 2-week Workshop

Spring Semester (February to Mid-May)

  • Business Ethics
  • Strategic Management
  • Sourcing & Purchasing
  • Personal Selling & Negociation
  • Advanced Customer Relationship Management

Practicum (6-month): Internship, Internship report & presentation

 

Download the 2018-2019 Course Catalog