Curriculum

The Bachelor in Fashion and Luxury Retail Management is an undergraduate (three-year post-baccalaureate) program.
The curriculum is structured around theoretical courses as well as vocational experience in France or abroad. All courses are delivered in English.
Each course is worth three US credits equivalent to 6 ECTS credits unless otherwise specified.

Bachelor Luxe Amercian Business School

Bachelor Fashion and Luxury Retail Management

First year

Fall Semester (September to mid-December)

  • Principles of Marketing
  • Intercultural Studies
  • Creativity and Innovation in Fashion Luxury
  • Inside the Fashion Business Revolution
  • Luxury Sensory Marketing (including the course of Merchandising)

Winter Semester (January): Sales Internship

Spring Semester (February to Mid-May)

  • Intercultural Luxury Consumer Behavior
  • International Business Law
  • International History of Arts, Literature and Music
  • Sales Techniques for Luxury Brands
  • Accounting

Internship 3 months (Mid-May to September)

Sep

Second year

Fall Semester (September to mid-December)

  • Promotion and Event Management for Luxury Brands
  • Luxury Brand Management
  • Internal Audit
  • Luxury Cross Channel Marketing
  • Sourcing and Purchasing

Winter Semester (January): Sales Internship

Spring Semester (February to Mid-May)

  • Luxury Quality Management
  • International Team Performance Management
  • Advanced Client Relationship Management and Customer Loyalty for Luxury Brands
  • Supply Chain Management
  • International Negotiation

Internship 3 months (Mid-May to September)

Sep

Third year

Fall Semester (September to mid-December)

  • CSR (Corporate Social Responsibility), Ethics, Licensing, Regulations, Intellectual Properties
  • Luxury Goods and Services Markets
  • Professional project: analyzing a luxury market and planning a product/service launch (9 US credits/18 ECTS credits)

Winter semester and Spring semester

  • 5 – 6 month professional practicum leading to a professional Bachelor Thesis.

 

Download the Course Catalog