Part of the IGS Group
  • fr
  • en

Curriculum

The Bachelor in Fashion and Luxury Retail Management is an undergraduate (three-year post-baccalaureate) program.
The curriculum is structured around theoretical courses as well as vocational experience in France or abroad. All courses are delivered in English.
Each course is worth three US credits equivalent to 6 ECTS credits unless otherwise specified.

Bachelor Luxe Amercian Business School

Bachelor Fashion and Luxury Retail Management

 

First year

Fall Semester (September to mid-December)

  • English Composition
  • History of Arts, Literature & Photography
  • Intercultural Studies
  • Made in Paris: The Elements of a Brand
  • Fashion & Textile Trends through the Ages
  • Language Course

Winter Semester (January): Sales Internship

Spring Semester (February to Mid-May)

  • Communications Techniques / Speech
  • Principles of Marketing
  • Bookkeeping and Accounting for Retail Management
  • The Fashion Business Revolution
  • HR Management
  • Sales Techniques for Luxury Brands

Internship 3 months (Mid-May to September)

Sep

 

Second year

Fall Semester (September to mid-December)

  • Theatre and improvisation for Business or Journalism, New Media and Community Management
  • Organizational Behavior
  • Consumer Behavior
  • International Relations
  • Management for Luxury Services

Winter Semester (January): Intensive 2-week Workshop

Spring Semester (February to Mid-May)

  • Analysis & Communications
  • International Business Law
  • eCommerce & eBusiness
  • Luxury Cross Chanel Marketing
  • Creativity & Innovation in Fashion Luxury
  • Merchandising for Luxury Retail

Internship 3 months (Mid-May to September)

Sep

 

Third year

Fall Semester (September to mid-December)

  • Business Ethics
  • Entrepreneurship
  • Logistics & Supply Chain
  • Sponsorship & Event Marketing
  • Creating & Developing Luxury Brands
  • Business Game

Winter Semester (January): Intensive 2-week Workshop

Spring Semester (February to Mid-May)

  • Business Ethics
  • Strategic Management
  • Sourcing & Purchasing
  • Personal Selling & Negociation
  • Advanced Customer Relationship Management
  • Company Case

 

Practicum (6-month): Internship, Internship report & presentation

 

Download the 2020-2021 Course Catalog