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MBA in Hospitality Marketing & Development

The concentration in Hospitality Marketing & Development prepares students to acquire entrepreneurial skills in one of the most dynamic fields in the world, hospitality and tourism, which is rapidly adapting to various changes.
In addition to thinking in terms of innovation and creativity, particularly by integrating the aspect of sustainable development, the students will earn skills related to communication and digital marketing.
At the end of the graduate program, the student will be able to create his own business in the hospitality industry, to innovate and develop in a corporate environment.


MBA Curriculum

Core courses: 8 courses, 24 credits

  • Management of Innovation
  • International Human Resource Management
  • International Business Law & Ethics
  • International Economics & Micro Markets
  • Strategic Marketing & Branding
  • Global & E-Marketing
  • Intercultural Mgmt & Intl Negotiation
  • Project Management

Concentration: 4 courses, 11 credits

  • Revenue & Financial Management In Hospitality
  • Hospitality, Entrepreneurship & Innovation
  • Service Quality & Events Management
  • Sustainable Strategic Development for Hospitality

Capstone course, project and practical training: 9 credits

  • Business Games
  • Company Case
  • International MBA Tour
  • Practical training, thesis & defense



Job opportunities are many, but here are some of the main ones:

  • Development Manager/Director
  • Director of Information Systems
  • Operational Director
  • Marketing Manager / Director
  • Communication Manager / DIrector
  • Sustainable Development Manager / Director
  • Consultant in Hospitably & Tourism


Dual degree

At the end if the program, the students will earn two degrees

  • An MBA from The American Business School of Paris
  • A FRENCH “Entrepreneur & Leader” DEGREE EQUIVALENT TO A FRENCH MASTER’S DEGREE FOR GRANTING THE STAY BACK PERIOD (DECREE OF MAY 12TH 2011) – code 15366, NSF code 310n, by decree from 12/08/2017, published in the Official Journal on 12/21/2017, CPF code 247170, delivered by ESAM.

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