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MBA Concentration in Hospitality Marketing & Development

The concentration in Hospitality Marketing & Development prepares students to acquire entrepreneurial skills in one of the most dynamic fields in the world, which is rapidly adapting to the various changes, hospitality and tourism.
In addition to thinking in terms of innovation and creativity, particularly by integrating the aspect of sustainable development, the students will earn skills related to communication and digital marketing.
At the end of the graduate program, the student will be able to create his own business in the hospitality industry, to innovate and develop in a corporate environment.

 

MBA Curriculum

Core courses: 8 courses, 24 credits

  • Management of Innovation
  • International Human Resource Management
  • International Business Law & Ethics
  • International Economics & Micro Markets
  • Strategic Marketing & Branding
  • Global & E-Marketing
  • Intercultural Mgmt & Intl Negotiation
  • Project Management

Concentration: 4 courses, 11 credits

  • Revenue & Financial Management In Hospitality
  • Hospitality, Entrepreneurship & Innovation
  • Service Quality & Events Management
  • Sustainable Strategic Development for Hospitality

Capstone course, project and practical training: 7 credits

  • Business Games
  • Company Case
  • MBA Tour : Exploring Innovation in USA
  • Practical training, thesis & defense

 

Career

Job opportunities are many, but here are some of the main ones:

  • Development Manager/Director
  • Director of Information Systems
  • Operational Director
  • Marketing Manager / Director
  • Communication Manager / DIrector
  • Sustainable Development Manager / Director
  • Consultant in Hospitably & Tourism

 

Dual degree

At the end if the program, the students will earn two degrees

  • An MBA from The American Business School of Paris
  • A French degree, Titre 1 “Entrepreneur & Leader” , delivered by ESAM, equivalent to the French Master’s degree (decree of May 12th 2011)

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