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MASTER OF SCIENCE

The Master of Science degree with a specialization in Digital Marketing from the American Business School of Paris is for students who have recently completed a 3 or 4-year bachelor’s degree and are interested in continuing their higher education in the field of social media, digital marketing and communications. This program is meant for anyone who would like to work in professions such as social media and online community management, digital communications, marketing research, and strategic communications.

The Master of Science program include two intensive seminars in professional development including pitching, CV development, professional communications and behavior, and application of academic theory to real world challenges. Graduates from the Master of Science from the American Business School must complete a final professional research project or a corporate internship at the completion of their academic courses, providing exposure to the corporate world and building their professional skills and experience.

DIGITAL MARKETING

The digital world continues to evolve, and along with it, new analysis methods and tools are being created. Now, more than ever, it is important to have an understanding of the power and reach of digital marketing. This Master of Science makes it possible for students to develop their understanding and skills using today’s marketing innovations while anticipating those of tomorrow.

A DUAL DEGREE

Our American Master of Science is accredited by the IACBE. In addition, students obtain a level-7 French diploma equivalent to a Master’s degree, which will enable international graduates to receive a temporary residency and work permit.

This diploma is meant for anyone wanting to pursue a career in digital marketing. This includes website management, marketing analysis, community management and new media. In this program, students will learn everything they need to know about the latest innovations in marketing, new technologies and new tools enabling their future career objectives.

The level-7 certified COMMUNICATION PROJECT DIRECTOR degree is registered in the RNCP (equivalent to a French Master’s degree, interministerial decree from 05/12/2011), issued by a sister school under the IGS Group: ISCPA – code 25521, NSF code 320n, by decree from 02/25/2016, published in the Official Journal on 03/17/2016, CPF code 228171

 

PROGRAM

The program provided by the American Business School of Paris is characterized by individual, group work and practical studies, encouraging lively intercultural exchanges between students and faculty.  The curriculum includes the following courses. All courses are required:

HUMA511 – PERSONAL DEVELOPMENT FOR A CAREER IN BUSINESS

MKTG501 – PRINCIPLES OF INTERNATIONAL STRATEGIC MARKETING

COMP501 – USING EXCEL FOR BUSINESS

COMM581 – JOURNALISM, NEW MEDIA, & COMMUNITY MGMT

MGMT691 – PROJECT MANAGEMENT

COMM561 – STRATEGIC COMMUNICATIONS

MGMT501 – INTERCULTURAL MANAGEMENT & NEGOTIATION

COMM551 – DIGITAL COMMUNICATIONS AND SOCIAL MEDIA

COMM571 – DIGITAL MARKETING TOOLS & ANALYTICS

COMM521 – PROJECT MANAGEMENT FOR COMMUNICATIONS

DIGITAL MARKETING CAREERS

With your degree in hand, you will have the opportunity to work in different sectors such as social media and website development, as well as have all the skills and expertise necessary in order to be able to meet company expectations when making decisions regarding marketing and communications strategy.

Graduates from similar programs as the Master of Science degree in Digital Marketing have careers such as:

  • Digital Communication Project Manager
  • SEO Manager
  • SMO Consultant
  • E-commerce Director
  • Brand Content manager
  • Traffic Manager

ADMISSIONS

The Master of Science degree with a specialization in Digital Marketing from the American Business School of Paris is for students who have recently completed a 3 or 4-year bachelor’s degree. This program is meant for anyone who is interested in building their skills and expertise in the field of Digital Marketing.