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The Bachelor in Sports Management of the American Business School of Paris


Are you a big sports enthusiast? What about combining your passion with your professional career? Well, your goal is entirely achievable with the American Business School of Paris through the Bachelor in Sports Management, a program that will give you the necessary skills to succeed in sports management.

The Bachelor in Sports Management

The American Business School of Paris offers a 3-year program that allows you to combine sport and studies. You will have the opportunity to follow your studies while practicing your sport, training with state-certified educators and participating in competitions.

Throughout your course, you will develop all necessary skills to succeed in sports management through professionalizing modules such as sports marketing, event management, sales and negotiation, psychology, public speaking, sports management, etc. All courses are taught in English to help you build an international career. At the end of your Bachelor in Sports Management, you’ll receive a double degree (French and American), registered at the French RNCP (“Responsable du Développement Commercial et Marketing“, level II). You will then be able to integrate different positions in the sports industry, such as:

  • Project Manager;
  • Sports Event Project Manager;
  • Sports Manager;
  • Digital or E-Business Project Manager;
  • Sports Stores Manager;
  • Sports Agents;
  • Sports Marketing Consultant;
  • Sports Event Manager; 
  • Sports Brand Manager; 
  • Sports Marketing Consultant; 
  • Sports Event Manager.

Why choose sport for your studies in Paris?

Did you know that the field of sports represents about 400,000 jobs in France today, compared to 300,000 in 2017? With an unfailing employability, the sports sector has always been a promising one. According to the Réseau Emplois Compétences report, “Vision prospective partagée des emplois et des compétences. Métiers du sport“, sport would represent more than 42 billion euros of expenditure in France. 45 million French people practice a sport regularly or occasionally. There are more than 16 million licensees and about 300,000 sports associations, and 63% of French people say they are interested in sport, both through practice, information and entertainment.

France is committed to celebrating its talent and sports infrastructure. The country regularly hosts renowned competitions in all sports: world championships, world cups, European tournaments… And even the Olympic Games in Paris in 2024! Sport allows the country to develop its image, as it is a real showcase that allows it to shine internationally.

What if you took part in this sporting dynamic? Put your talents at the service of a company operating in this exciting field in France! Discover the Bachelor in Sports Management of the American Business School of Paris!