PARIS, WORLD CAPITAL OF LUXURY, DESIGN AND FASHION

THE CITY OF LIGHT, A WORLD-RENOWNED CITY

Paris welcomes the biggest names in fashion and shines in the world of luxury. Coco Chanel, Christian Dior, Yves Saint-Laurent, Jean-Paul Gaultier… You name it. Paris was already influencing its neighboring countries during the time of Louis XIV, when everything was all about voluptuousness and luxury, just as it was at the beginning of the 20th century, when Paris had no less than 300,000 couturiers, dressmakers and fashion designers!

Haute-couture is the emblem of French savoir-faire. In fact, this field was labeled in 1945, making Paris the obvious city for the major haute-couture fashion shows. Of course, the Paris Fashion Week is THE highlight of the fashion world.

Several elements have contributed to the rise of fashion and luxury in France. These include legendary stores, such as the Bon Marché that was created back in 1852, as well as hotels with famous palaces such as the Bristol, the Meurice and the Plaza Athénée. French jewelry and its historical know-how also played a role in giving Paris the lead. Businessmen turned to the luxury sector to heavily invest in it, like Bernard Arnault and François Pinault who created the two largest French luxury groups, LVMH and Kering.

France has thus become the world leader in luxury, with a 29% market share.

THE BACHELOR IN FASHION, LUXURY & RETAIL MANAGEMENT IN THE AMERICAN BUSINESS SCHOOL OF PARIS

The Bachelor in Fashion, Luxury & Retail Management at the American Business School of Paris immerses you in the heart of Parisian life and its tremendous opportunities in the fields of luxury, design and fashion.

Your training will give you the certified title (Titre certifié) of “Business Development and Marketing Manager”, a state-approved qualification, listed on level 6 of the French Register of Professional Certifications (RNCP). You will be able to acquire key skills to succeed in Fashion, Luxury & Retail Management, with courses given in English on different subjects:

• The Fashion Business Revolution;
• Sales Techniques for Luxury Brands;
• Made in Paris: Luxury Quality Management;
• Fashion & Textile Trends through the Ages;
• Ecommerce & eBusiness;
• Luxury Cross Channel Marketing;
• Etc.

Your courses at the American Business School in Paris will be based on the active pedagogy of the American educational system, with internships and semesters of study abroad to expand your international dimension and enrich your background. You will thus have the opportunity to put your theoretical knowledge into practice and gain significant professional experience that is highly valued by recruiters.